Charmian was able to target the company's needs extremely well, despite the highly complex technical nature of our services. We were able to take the established goals and recommendations and easily implement them into a working strategy to accomplish our business objectives.
We are going to be working a lot more closely, and looking forward to it. I have been impressed with the web work you have done so far, and so is Charles.
Scott is very detailed like a hawk yet watches the cliet budget to implement recommendations that work to the best ROI possible.
Scott has the ability to understand the dynamics of a client's decision making process and uses his abilities and expertise to best position solutions for the clients he supports. He understands how to simplify complex processes and procedures to get the job done.
What’s in a name, or in this case your website URL? Similar to the days of yellow page directories, where you lobbied for top listing position with business names like AAA Automotive, your website name is just as important and does affect your rankings in search. Here is an informative infographic from our friends atRead More
I ran across this informative infographic by SEOBook describing the elements of Search and how your queries make their way through a search engine like Google resulting in a SERP-Search Engine Results Page. Google is ever-evolving, creating algorithms with the best interests of the User in mind. It is true! They want you to findRead More
I recently went to visit a potential client in Dallas and utilized Uber to take me from their office to DFW. I had a very interesting ride indeed! Munther, my legally blind and partially deaf Uber driver. I should have cued in earlier that this would be no ordinary Uber ride. I ordered my rideRead More
This post first aired on One of the Top Leadership Blogs, Switch & Shift, also, one of my clients and fared very well. I hope you will enjoy it as much as their community did. I recently started working here at Switch & Shift, and I find myself surrounded by a League of Extraordinary ThinkersRead More
I was recently asked this question and I thought it would be useful information to share. What strategy do you employ when creating online marketing campaigns? I would start by asking questions to establish business objectives and develop an overall understanding of the company mission and vision, in order to maintain transparency throughout the campaign.Read More
Here is the breakdown of a recent website analysis I gave to a client. I thought I would share it as it may hold valuable tips for your business site. Keep your website clean, simple and uncomplicated, but interesting and engaging. You want your visitors to be able to navigate the website easily. Keep it uncluttered, generally a black font is moreRead More
Digital Marketing and “Virtual Touch” Technology from Charmian SolterRead More
Some may not like it, or know how to do it, that is why you have Solter Consulting, but Testing is one of the most important ways to know what is working well or not, and how to improve. Testing: “By leveraging the power of experimentation and testing tools, you can run experiments on yourRead More
Facebook a Platform for Life after Death… I am constantly amazed by this world gone digital. The power of social media platforms to connect us in so many ways. Whether it is reconnecting or forging new bonds, ultimately, the medium impacts the population across the globe leading us to feel less isolated and alone. TheRead More
This is an oldie but goodie by my favorite analytics man, Avinash Kaushik. Anyone who can make Website Analytics funny deserves a gold medal! Here is a list of questions you should ask before you “Marry Your Vendor,” as Avinash Kaushik says in his textbook Web Analytics 2.0. These pertinent questions are adapted from this text inRead More
Sometimes the best thing we can do for our customers is point them in the right direction, help them define their objectives and goals and create a framework for measuring them (KPIs). Here is a mock up of the building blocks for a robust analytics program. Section 1: Clickstream-“clickstream is the foundational data which helps youRead More
Content Creation: Less Ego More Love What is the coming wave of content creation? Identifying, creating and sharing your company or brand through culture. I think these lessons can be applied to life as well as business content. This is done first off by checking your ego at the door. Know who you are andRead More
There was a contest recently, where you could win a bed and breakfast in exchange for writing the winning short essay. I think it illustrates the absolute importance of Customer Delight, the final stage of Inbound Marketing very well. Why would someone want to take on the owning, upkeep and running of a “Country Inn”? AsideRead More
One of the most important components of this digital marketing game is Customer Segmentation; aptly described by Bain and Company as: “Customer Segmentation is the subdivision of a market into discrete customer groups that share similar characteristics. Customer Segmentation can be a powerful means to identify unmet customer needs. Companies that identify underserved segments canRead More
Solter Consulting has been delivering results for its clients for several years now, previously as The S Curve boutique agency and now as independent contractors and consultants. Our goal is to provide both a superior customer experience and tremendous value for our customers. Whether you need Business Development and Sales Strategy or Digital Marketing Service and/orRead More
Marketing Offerings: Multichannel Marketing Traditional Print Networking Conventions/Trade shows Public Relations Digital Marketing Strategy and Tactics Customer Segmentation Conversion Funnels Analysis KPIs Search Engine Marketing SEO-Organic and PPC, *****Google Adwords Certified*****Bing Ads Accredited Professional***** Inbound Marketing,******Hubspot Inbound Marketing Certified****** Affiliate Outreach, Link Building strategies. Content Strategy through Distribution Content Creation Curration, Infographics Video-Vlog EmailRead More
Business Development Offerings: Strategy Branding Messaging Market Growth Lead Generation Sales Techniques Outside Sales Training Components Getting through to the Decision Maker, Breaking through Barriers Managing and Motivating your Sales force. Building Relationships Leveraging Relationships with Vendors and Agencies Gaining Client Referrals. Creating Sales and Marketing materials Getting the Deal Creating Sales Presentations Proposals RFPSRead More
Please view our website work: www.oceepack699.org Build Pack 699 site from WordPress AccessPress Parallax theme. All pages, posts and content. www.atadata.com Create pages-Divi theme in WordPress Mini-Webmaster-all updates, maintenance, content-blog and landing pages. www.connectivityconsultants.net Site creation using WordPress: Think up Themes Logo, pages, posts, content and newslettersRead More
Here is a small sampling of client content we have created: 8 Easy Steps for Winning at Small Business Mobile SEO Small business owners have a lot to manage when it comes to owning and operating a business. These days, understanding the role the Internet plays in how customers search, find, and buy products and services isRead More
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